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SEO Guy Says “Is Search Engine Optimization Dead?”
For years, search engine optimization was seen as the end-all be-all of existence for website owners. The race for visibility involved hiring SEO guys to write new coding for websites and redevelop homepages with better keywords. Back then, trading links with other “cool” sites was a proven strategy. Google ranked pages based on keywords, site layout, inbound links and other variables that were easy to calculate. Today, online marketers need new strategies to keep up with consumer demands. Over the years, Google realized that web users cared more about relevant, interesting, updated content and social interaction. This content came in the form of articles, blogs, social networking pages, images and viral video marketing – not just static content.
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Social Media Marketing Spending Increases By 38%
The Internet itself has become a more prominent form of advertising for big and small companies. A 2009 report by Forrester Research concluded that social media spending will increase 38% to $3 billion by 2014 and that other areas like mobile marketing (27%), display advertising (17%) and search marketing (15%) will also continue to rise. Today’s social media marketing company applies more about creating original content that speaks to web users’ needs and interests, experts say. This year, an Epsilon CMO study found that 65% of marketing execs will decrease their ad budgets, but more of their money will go toward online resources like blogs, viral video production, social networking, podcasting and mobile apps. This all makes sense, mind you, since Americans spend 17% of their free time on social networking sites – which is triple the amount of time spent a year ago!
Best Social Media Online Marketing Companies
Innovative companies like Omni Marketing and Social Media Systems are amalgamating the best professionals in the business before the Traditional SEO ship finally sinks. Israel Rothman, SEO of Social Media Systems, explains: “Our plan is to recruit the best of the best online marketing companies and aggregate the independent expertise, talent and clientele into one dominant, branded source for a new kind of agency that specializes in new media which is now ALL online.”
“The drum online marketing companies have been beating for ten years is that traditional advertising agencies have a built-in conflict of interest,” adds Adam J. Morien, head of Omni Marketing. “Offline ad agencies have no incentive to recommend a media that costs less and produces better results. This is how the Internet works. So there needs to be a changing of the guard.” The question then becomes: Where should the online marketing budget get spent? For the past ten years, that answer was SEO, but as Morien says, “SEO has evolved… 90% of what we used to do no longer works. Now, for the first time in history, distribution is free and creativity trumps authority. This paradigm shift is underway.”
Marketing pioneers Adam J. Morien and Israel Rothman first met ten years ago as top competitors in the world of real estate marketing. “When Adam and I started out, having competition was a compliment because what we were doing was so unique,” Rothman explains. In 2001, both clients offered guaranteed search results and money back guarantees, which many SEO professionals said was impossible. “The resulting buzz was so controversial that it made me famous, starting from a homemade business card and an idea.”
Over time, both businesses grew to include clients from all different enterprises – everything from independent real estate agents, fashion designers, plumbers and painters to hotel chains, luxury home magazines, tourism bureaus and travel companies. Their team of experts possess more than five years of experience writing, researching, designing and developing original content, not to mention professional four-year degrees, so clients will know they’re in competent hands.
“Israel invented a great deal of what online marketing companies are doing today, so the merger was a no-brainer for us,” Morien says. “I get more leads than I can follow, but my background is not in sales. Israel would rather sell than be on the computer, so it’s a match made in heaven.”
Affordable and Customized Social Media Marketing Packages
Through their new collaborative effort, Morien and Rothman will be introducing affordable and customizable online marketing packages that include: full-length video production, short video production, podcasts, original blogs, promotional articles, RSS subscription newsletters, customized press releases, social media web 2.0 design, search engine marketing, homepage redesign and content management. They’ll use content management systems like WordPress and Drupal to maintain growing websites that wish to compete in this new multimedia marketplace.
Omni’s Adam J. Morien comments, “We’re pleased to collaborate with Social Media System’s Moviepals.org video production platform, which has the ability to create original, tailored viral video, full-length feature films and series. When added to our current repertoire of blogging, social networking, podcasting, web design and online marketing – all at the fraction of what it once cost – we have the first comprehensive solution for the New Media.”
About OMNI Marketing:
Adam J. Morien began OMNI Marketing in Denver, Colorado back in 2003 to offer small businesses professional-caliber web presence. In 2008, Morien linked up with author and SEO consultant Gord Collins to offer a better range of professional services. In 2009, Morien partnered with Israel Rothman to add more multimedia packages to the table. All the copywriters, web designers and video producers in the OMNI team possess four-year degrees and at least five years of professional writing, marketing and multimedia experience. Today OMNI Marketing services real estate agents, small business owners and Enterprise clients, offering both long and short term packages that can meet any budget or need.
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